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The Performates Modules

Performates is a web-based ad tech which combines different service modules which all work toward increasing Display campaign efficiency and boosting performance. You can work with any one or indeed all of the modules depending on your needs. For more information on the modules and how they can be combined simply contact the Performates team.

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  • Is your retargeting campaign delivering good results and you now want to move to the next level?
  • What does an ideal bidding strategy using micro-segmentation look like?
  • Daily bidding optimization on a granular level is the basis for good performance in every bidding system. But manual procedures are error prone and very time consuming. Our new retargeting bid manager fully automates this process, saving you operational time and resources as well as delivering a performance boost of up to 40%.

How is Performates different?

  • The Performates Retargeting Bid Manager employs a dynamic and self-learning “rule set” governed by our own statistical optimization formula. It is tuned to all optimization metrics and Key Performance Indicators (KPI) within the Display retargeting framework. This Performates module will enable users to automatically optimize different retargeting systems more precisely than any other tool on the market.

How does it work?

  • You simply provide Performates with your performance targets, it then combines your performance targets with a performance history analysis and calculates ideal CPC-Bids. Performates daily attunes and adjusts your CPCs to a range of statistical and traditional metrics, as well as real time data.
  • Focusing on micro and macro parameters, Performates automatically optimizes Adserver-hosted campaigns. Performates applies a proven in-house optimization formula which prioritizes certain statistical metrics over the more traditional click rate and cost-per-order optimization metrics . This module offers the user a ready-to-use, uncomplicated and transparent tool which will save time and resources as well as boosting performance.
  • The Performates Briefing Module cuts out the endless rounds of emails and meetings with the creative team by simplifying the entire creative design process, saving you precious time and resources. This module will both speed up the design process and have a positive impact on quality management. The system includes integrated approval/referral options for all banners as well as several monitoring features which all increase productivity by simplifying and automating briefing and re-briefing requests as well as speeding up banner resizing or adaptation queries.
  • Staying on top of hundreds, if not thousands, of banners from multiple campaigns is a challenge most Display teams face every day. Performates can organize these files into themed and categorized units, all accessible from one easy-to-use web-based dashboard. No more files and folders!
  • Banner uploads, tagging, search – these are only some of Performates Archive features which will revolutionize and simplify your team’s daily working routine. With Performates, you can enable web login access across departments and locations increasing your business’ operational efficiency.
  • Performates will bring an end to time-wasting reporting on multiple channel Display campaigns. Performates can generate a single daily cost report by automatically combining all the reports delivered by the various online marketing systems operating on a specific campaign (e.g. Adservers, retargeting platforms, Facebook, GDN…). The Performates Daily Cost Report Module can be adapted to suit specific requirements and the files can be downloaded in various formats.